Aptihealth

Aptihealth is a behavioral health platform connecting patients with care teams, clinicians, and personalized treatment plans. I worked as the Product Designer to improve both patient-facing and provider-facing experiences, redesigning dashboards, streamlining multi-stakeholder workflows, and making complex healthcare interactions more intuitive. My role also included implementing analytics to uncover drop-offs in onboarding, which led to a 6% improvement in conversion during the first month.
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The redesign helped raise the platform’s NPS score and improved engagement across the board, making it easier for patients to access care and for providers to coordinate treatment effectively.

Due to a strict NDA and HIPAA compliance requirements, I cannot share detailed visuals from this project. The information here reflects my own role and contributions and does not necessarily represent the views of Aptihealth.

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My Role

As a Product Designer at Aptihealth, I worked within a design team of four and a broader product team of ten to redesign critical parts of the behavioral health platform. My contributions included creating more intuitive dashboards for both patients and providers, clarifying multi-stakeholder workflows, and ensuring that each role in the care process had the right information at the right time.

In addition to design, I collaborated closely with product managers and engineers to implement analytics that uncovered key drop-offs in the onboarding process, leading to measurable improvements in conversion and engagement. This role required balancing user needs, regulatory requirements, and business goals to deliver a platform that supported both better patient outcomes and provider efficiency.

UX Design

Redesigned patient and provider dashboards to simplify complex behavioral health workflows, making it easier for each role to access the right information at the right time.

Optimized Workflow

Mapped and restructured multi-stakeholder processes so clinicians, care managers, and patients could collaborate without bottlenecks or confusion.

Analytics & Insights

Implemented Heap analytics to uncover onboarding drop-offs and abandonment points, leading to design changes that improved conversion by 6% in the first month.

Compliance

Balanced design improvements with HIPAA and accessibility requirements, ensuring the platform remained secure, compliant, and inclusive for all users.

Collaboration

Worked alongside a product team of 10 and design team of 4, partnering with engineering to ensure feasibility and with product managers to align business goals with user needs.

Measureable Impact

Helped raise the platform’s NPS score, increased patient engagement, and improved provider efficiency — contributing to better overall care delivery.

The Challenge

Redesigning Behavioral Health Workflows for Patients and Providers

Aptihealth set out to make behavioral health care more accessible by connecting patients with therapists, psychiatrists, and care managers through a single platform. While powerful in concept, the original experience wasn’t optimized for either patients or providers, leading to confusion, inefficiency, and missed opportunities for engagement. Complex care workflows, outdated design, and lack of visibility across roles limited the platform’s impact.

This created several key challenges:

Fragmented workflows: Patients, providers, and care managers often didn’t have visibility into each other’s steps, creating bottlenecks and delays.
Onboarding drop-offs: Patients frequently abandoned the sign-up process due to unclear flows and friction points.
Low provider efficiency: Clinicians struggled with cluttered dashboards that buried important information under unnecessary complexity.
Compliance requirements: HIPAA and accessibility standards added constraints that the existing design didn’t fully address.

To overcome these issues, Aptihealth needed a redesigned platform that clarified multi-stakeholder workflows, simplified patient onboarding, improved provider efficiency, and met the highest standards of compliance and accessibility — all while supporting better health outcomes.